An overview of the Business Analyst Analysis toolset

Provides a series of analytical tools to evaluate stores and customers.

When taking an in-depth look at the characteristics of stores and/or customers, the Analysis tools allow you to identify and target your customers, locate new store locations, find new potential sites based on existing premier sites, and extract business data based on custom trade areas.

Tools

Description

Customer Profiling

Profiles demographic attributes of customer data based on a selected demographic or custom data layer.

Customer Prospecting by Demographic Data

Searches for areas that contain a specific type of demographic attribute.

Customer Prospecting by using PCA

Profiles demographic attributes of customer data based on a selected demographic or custom data layer using the Principal Component Analysis approach.

Desire Lines

Creates a series of lines from each customer to an associated store location. These lines are often called spider diagrams.

Find Similar

Scores potential sites or trade areas against an existing well-performing master site.

Mean Store Center

Creates a centroid (new store location) in the mean geographic center of your customer points.

Spatial Overlay

Aggregates data from one layer to another. For example, you can summarize block group demographic data for a set of trade areas.

Spatial Overlay (Online)

Aggregates data from one layer to another. For example, you can summarize block group demographic data for a set of trade areas.

Analysis toolset summary

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4/27/2014