An overview of the Business Analyst toolbox

The Business Analyst toolbox provides a suite of tools to solve a variety of site location, site optimization, and marketing problems.

Toolset

Description

Analysis

Provides a series of analytical tools to evaluate stores and customers.

Customer Setup

Prepares customer data for use in Business Analyst.

Modeling

Advanced forecasting and probability modeling tools.

Reports

Various standard and custom reports used to output results of Business Analyst.

Segmentation Analysis

Allows advanced analysis of segmentation data.

Segmentation Profiles

Profiles and prepares segmentation data for use in other tools.

Store Setup

Prepares store data for use in Business Analyst.

Thematic Maps

Creates thematic maps based on Business Analyst data.

Trade Areas

Generates specific boundary layer outputs based on customer and/or store data.

Business Analyst toolset summary

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4/27/2014