An overview of the Business Analyst toolbox

The Business Analyst toolbox provides a suite of tools to solve a variety of site location, site optimization, and marketing problems.

Toolset	Description
Analysis	Provides a series of analytical tools to evaluate stores and customers.
Customer Setup	Prepares customer data for use in Business Analyst.
Modeling	Advanced forecasting and probability modeling tools.
Reports	Various standard and custom reports used to output results of Business Analyst.
Segmentation Analysis	Allows advanced analysis of segmentation data.
Segmentation Profiles	Profiles and prepares segmentation data for use in other tools.
Store Setup	Prepares store data for use in Business Analyst.
Thematic Maps	Creates thematic maps based on Business Analyst data.
Trade Areas	Generates specific boundary layer outputs based on customer and/or store data.

Business Analyst toolset summary