An overview of the Business Analyst toolbox

The Business Analyst toolbox provides advanced analysis tools and an extensive library of data from industry-leading data providers. Tools are provided to solve a variety of site location and marketing problems.

Toolset	Description
Analysis	Provides a series of analytical tools to evaluate stores and customers
Customer Setup	Prepares customer data for use in Business Analyst
Modeling	Advanced forecasting and probability modeling tools
Reports	Various standard and custom reports used to output results of Business Analyst
Segmentation Analysis	Allows advanced analysis of segmentation data
Segmentation Profiles	Profiles and prepares segmentation data for use in other tools
Store Setup	Prepares store data for use in Business Analyst
Territory Design	Creates and balances territories for point and polygon datasets
Thematic Maps	Creates thematic maps based on Business Analyst data
Trade Areas	Generates specific boundary layer outputs based on customer and/or store data

Business Analyst toolset summary