Customer Profiling (Business Analyst)
Zusammenfassung
Profiles demographic attributes of customer data based on a selected demographic or custom data layer.
Verwendung
-
In ArcMap, analysis will only be completed on features that are within the active study area or analysis extent.
-
This tool creates a Demographic Query File that is used as an input to the Customer Prospecting by Demographic Data tool.
-
When defining the variance of the fields to profile, start with a high variance, for example, (+/-) 20 percent, to establish a general range and refine the variance further as needed.
-
Filling options allow you to define the upper and lower limits of the range of the demographic or data variables used to establish your customer profile.
-
Set your boundary layer to include the market to prospect.
Syntax
| Parameter | Erläuterung | Datentyp |
CustomerLayer |
The input feature layer containing customer points. | Feature Layer |
InputBoundaryLayer |
The input feature layer that determines the extent at which the analysis will query and return results from the geography level layer. | Feature Layer |
InputGeographyLevel |
The input feature class that contains the data to be used in the demographic query. | Feature Layer |
InputFieldsToProfile [InputFieldsToProfile,...] |
The selected attributes (commonly demographic data) that will be used to define your profile from the geography level. | Field |
InputProspectingFillingOptions |
The value ranges for the fields to profile.
| String |
InputFillingVariance |
Sets the percentages by which the filling options will be read, for example, plus or minus 20 percent. | Double |
OutputDMQFilePath | The output file that stores the defined parameters (the definition query). This file is used as an input for the Customer Prospecting By Demographic Data tool. | String |
UseSelectedFeatures (optional) |
Defines which customers are used to generate the customer profile.
| Boolean |
Codebeispiel
# Name: CustomerProfiling.py
# Description: Creates a profile of customers in San Francisco based on current year total households.
# Author: Esri
# Import system modules
import arcview
import arcpy
arcpy.ImportToolbox("C:\Program Files (x86)\ArcGIS\Desktop10.2\Business Analyst\ArcToolbox\Toolboxes\Business Analyst Tools.tbx")
try:
# Acquire extension license
arcpy.CheckOutExtension("Business")
# Define the parameters for the Customer Profiling tool
CustPath = "C:/temp/sf_cust.shp"
InputOverlay = "C:/temp/Boundary.shp"
InputGeo = "C:/ArcGIS/Business Analyst/US_2013/Data/BDS/esri_bg.bds"
Profile = "TOTHH_CY"
Variance = "20"
OutPath = "C:/temp/DMQ_output.dmq"
# Create Customer Profiling output file
arcpy.CustomerProfiling_ba(CustPath, InputOverlay, InputGeo, Profile, "BOTH", Variance, OutPath)
# Release extension license
arcpy.CheckInExtension("Business")
except:
print arcpy.GetMessages(2)