Create Target Group (Business Analyst)

Summary

Creates target groups of profile segments.

Learn more about how Create Target Group works

Usage

• Use the output from the Profile Segmentation Report as a guide for creating target groups.

• Customer segments that have a high percentage and high index values tend to be your best customers. Look for these segments to create core targets.

• Once the target groups are created, you can use them in conjunction with the Segmentation Penetration Map tool. These maps allow you to thematically map standard levels of geography in a study area by the percent penetration of a collection of segments.

Syntax

CreateTargetGroupFromList_ba (InputTargetGroupStringRepresentation, InputTargetGroupFolder, {InputTargetGroupComments})

Parameter	Explanation	Data Type
InputTargetGroupStringRepresentation	Lists segments in each target.	String
InputTargetGroupFolder	Name of the target group to be created.	String
InputTargetGroupComments (Optional)	Optional comments for target group. These comments can include information such as author, source, date, and vintage.	String

Code Sample

CreateTargetGroupFromList Example (Stand-alone Script)

# Name: CreateTargetGroupFromList.py
# Description: Creates a target group of selected segments from a list.
# Author: Esri

# Import system modules
import arcview
import arcpy

arcpy.AddToolbox("C:\Program Files (x86)\ArcGIS\Desktop10.2\Business Analyst\ArcToolbox\Toolboxes\Business Analyst Tools.tbx")
 
try:
# Acquire extension license 
  arcpy.CheckOutExtension("Business") 
 
# Define input and output parameters for the Create Target Group tool
  Segments = "Core=7,8,9;"
 
# Create Target Group 
  arcpy.CreateTargetGroupFromList_ba(sSegments, "SampleTargetGroup")
 
# Release extension license 
  arcpy.CheckInExtension("Business")
 
except:
  print arcpy.GetMessages(2)

Environments

This tool does not use any geoprocessing environments

Licensing Information

ArcGIS for Desktop Basic: Requires Business Analyst

ArcGIS for Desktop Standard: Requires Business Analyst

ArcGIS for Desktop Advanced: Requires Business Analyst