00037: Basemap layers cannot be published directly to a map service

Your data frame contains a basemap layer. Basemap layers contain layers or map services meant to be used as a background or reference point for other layers in your map. Generally, these layers should be published as separate map services and mashed up with your operational layers in a web map.

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More information

Learn more about working with basemap layers in ArcGIS

Learn more about planning deployment of map services

12/18/2014