A quick tour of Business Analyst Server

Businesses need reliable and effective tools to help decide where to locate, relocate, expand, or consolidate. To maximize the return on investments, businesses must find their most profitable customers to market effectively, optimize a merchandising mix for different markets, and reduce unsold inventory. To do this, it is important to understand customer buying behaviors, find the best markets, and store locations to match customer profiles. Demographics, segmentation data, population forecasts, and related data can help make these important business decisions.

The most significant use of Business Analyst Server is to publish and promote your work in the form of shared maps. These maps can specify potential store locations, customers, trade areas, models, analysis processes, and functions. This helps standardize geographic processing techniques and workflow scenarios, which reduces software deployment costs and eases implementation burdens. With this approach, you can design and execute models and analyses and publish the results for others in your organization. You can also combine publication-quality maps, reports, and output into market studies and distribute them in a ready-to-use Web-browser based application.

Esri Business Analyst Server runs on top of ArcGIS for Server as an extension to Map Service, accessible at the Advanced Level. You can use it to support both small workgroups and large, enterprise-wide projects. Because you can integrate Business Analyst Server into enterprise workflows, you can distribute the results to others throughout your organization.

Business Analyst Server provides analysis and visualization capabilities to give businesses the tools to analyze markets and competition, find ideal sites for new business locations, evaluate the success and profitability of existing facilities, and perform advanced customer analytics in addition to targeting direct mail and marketing campaigns.

What is included with Business Analyst Server

The Business Analyst Server solution product provides

Who uses Business Analyst Server?

Business Analyst Server users are professionals who want to design and construct publication-quality maps, reports, and analysis output that can be combined into market studies and distributed in a ready-to-use, Web browser-based application.

4/6/2013