Esri Business Analyst Segmentation Module

The Segmentation Module is an optional add-on to the Esri Business Analyst extension for an additional cost.

The Esri Business Analyst Segmentation Module applies the principles of segmentation to provide you with valuable customer profiling information. Segmentation systems operate on the theory that people with similar tastes, lifestyles and behaviors seek others with the same tastes - “like seeks like.” These behaviors can be measured, predicted and targeted.

Together with Business Analyst desktop software, the Segmentation Module provides a comprehensive segmentation analysis tool that provides you with a better understanding of your marketplace.