Esri Business Analyst combines GIS analysis and visualization capabilities with an extensive data package so customers can gain a better understanding and get timely information about their markets, facilities (stores), customers, and competitors. Business Analyst can be used within ArcGIS desktop as a standard extension. A subset of Business Analyst capabilities can be consumed as a service through Business Analyst Online. Developers can create their own applications using Business Analyst Online capabilities hosted by Esri (Business Analyst Online API). Organizations can also integrate Business Analyst capabilities into their own enterprise through Business Analyst Server.